Provided your account health is at least Above Standard and that you have sufficient account activity, this program is available to all sellers who wish to promote their fixed-price listings. The first listing promotion tool that eBay offers its sellers is known as Promoted Listings Standard. Advertising with eBay Promoted Listings Standard This section will cover these methods for promoting an eBay listing on a multitude of platforms, teach you the basics of creating a high-quality listing, explain how to utilize eBay’s Promoted Listings Standard and Promoted Listings Advanced programs, and give you tips on how to maximize word-of-mouth marketing to promote your eBay listings.Ģ. But simply enrolling your listings in either one of these programs does not necessarily mean you’ll have successful ad campaigns to effectively promote an eBay listing with these tools, you’ll need to ensure you craft a quality listing that you’ll also promote through social media and word-of-mouth marketing. Strategies for Promoting an eBay ListingĮBay offers sellers two options for promoting their listings – the Promoted Listings Standard program and the Promoted Listings Advanced program. The smartest choice may not be to directly compete with your competitors’ ad campaigns, but rather to promote an eBay listing than offers something your competitors do no Knowing your competition is a great way to figure out what you want to promote at any given time. Remember that you can’t compete with everyone in every ad campaign, but knowing who your competition is can make each one of your ad campaigns more focused and more effective. You probably have a good idea of who your competitors are, but it’s always a beneficial to take a moment to slip into a customer’s shoes in order to gain their perspective on your competitors as well. The second thing you’ll need to understand in order to successfully promote an eBay listing is your product in relation to your competition. Research What You’re Selling and Your Competition You’ll also want to market to their significant others and their family, who represent additional target audiences for which you’ll want to tailor specific marketing campaigns. Your target market, however, is not just women. It’s important to understand that your target audience and your target market are two different things – you may be selling women’s jewelry, meaning one of your target audiences is (broadly) women who wear jewelry. Segmentation is often utilized to create a marketing funnel, in which you arrange each segment as a sort of “filter” to create a funnel structure, with each phase narrowing down the pool of potential customers until you’re left only with your target audience. Segmentation helps you create strategic ad group to target with each campaign, ensuring more successful promotion of each listing. This simply means that you’ll analyze things like demographics, language/geographical location, and interests of your buyers to get a better idea of who your average customer is. This does not mean that you won’t be selling to other potential customers it simply means that you’ll be focusing your marketing efforts and budget where it counts to get the best return on your investment.Ī tried and true approach to figuring out your target marketplace is by utilizing market segmentation on the consumer data you already have. Your target audience is a group of people, who can be grouped together by one or more factors, who have both the desire and the means to buy the goods you’re selling. Before we go over how you can identify your target audience, we’ll need to clarify what a target audience is. To do this, you’ll need to identify and clearly define your target audience. The first step to successfully promoting an eBay listing is to precisely define who it is that you’re promoting your eBay listing to. This section will explain how to accurately identify your target audience and how to assess your competition, and help you utilize that knowledge to your advantage when promoting your eBay listings. Before deciding how to promote an eBay listing, you’ll need to ensure that you understand both your target audience and your competition. All too often, however, sellers jump head-first into eBay’s listing promotion tools without fully understanding how to use them, ultimately resulting in a less than optimal return for their time and money. The most obvious way to promote an eBay listing is to utilize the marketplace’s built-in listing promotion tools.
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